Portfolio & Projects

Take a glimpse or a dive into projects I have worked on throughout my journey at the University of Miami and studying abroad. The following projects are the works I am most proud of and which I am the most passionate about. These projects were created for a diverse set of classes some of which are in the business school, others in the school of communication, and others in the school of arts and sciences.

Luxury Marketing Portfolio

My first semester senior year I took the Luxury Marketing course at the University of Miami, taught by Dr. Trinidad Callava. My only wish for this course was that I took it sooner. Diving into the world of luxury captivated me and I knew it was an industry I wanted to pursue a career in. This project is a portfolio piece, which highlights individual experiences and projects I enjoyed most throughout the semester.

Create a Magazine

I was tasked with creating a magazine which included a cover, 9 spreads, and back cover page. This was my final project for my Graphic Design for Strategic Communication course. This was a project that I was really passionate about and allowed me to have ultimate creative freedom. I had taken courses previously where I created magazine covers and a spread, but never one of this length. This project was completed in Adobe InDesign while also utilizing Adobe Illustrator and Photoshop.

*The articles and images in this magazine were not taken and written by me

New Store Location: YSL Miami Design District

This project was completed as a group for my Final project for my Fashion Retail Management course while studying at Florence University of the Arts. I helped bring Saint Laurent’s new Miami store to life through a high-energy, immersive launch experience. The event was all about capturing the brand’s luxurious vibe while tying it into the vibrant Miami scene. We created eye-catching visuals, interactive moments, and a full sensory experience to celebrate the opening.

Create A New Drink: Spritz

This was a passion project for my Marketing for Entrepreneurs course taught by Professor Amy Agramonte. I created the concept for SPRTZ, a fun, refreshing alcoholic beverage brand. It is inspired by my time in Italy and my love for a good spritz. I developed the brand identity, packaging, flavor lineup, and marketing direction from the ground up. Each flavor— Hugo, Aperol, Raspberry, and Lemon, has its own personality. The brand as a whole is all about good vibes, aesthetic appeal, and bringing people together over a drink.

Create a Brand: Soléa

This was a branding project for my Luxury Marketing course where my team and I developed Soléa. Soléa is a Miami-based luxury fragrance and wellness brand. Inspired by the city’s vibrant culture, tropical beauty, and strong female spirit, we created everything from the brand story and mission to the product line and visual identity. Soléa is all about capturing the essence of Miami—through perfumes, candles, lip balms, and more—while staying sustainable and empowering women. The brand reflects elegance, individuality, and that sunny, coastal vibe we all love.

New App Idea:FTD

Tasked with creating a new app for my Marketing Research and Marketing Analysis course taught by Zoey Chen my group and I created the concept for FTD. The FTD project addresses the daily challenge of choosing outfits and its associated stress and environmental impact. It proposes a mobile app that offers personalized and real-time outfit inspiration, along with tools for sustainable styling. The project involved focus groups and surveys to refine the app concept and understand user needs.